Segmenting Chinese Tourists by the Expected Experience at Theme Parks
نویسندگان
چکیده
منابع مشابه
Segmenting Chinese Tourists by the Expected Experience at Theme Parks Research paper
In this paper, we propose an experiential approach to tourist segmentation aimed at overcoming the limits of both socio-demographic and context-specific approaches widely adopted in the literature and in practice. In this study, segmentation is carried out based upon the expected experiences of Chinese tourists at the Shanghai World Exposition. The segmentation reveals four tourist clusters wit...
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ژورنال
عنوان ژورنال: Procedia - Social and Behavioral Sciences
سال: 2014
ISSN: 1877-0428
DOI: 10.1016/j.sbspro.2013.12.617